Hoardings are a critical aspect of both construction sites and advertising campaigns, providing a dual function of security and promotional space. These large, temporary structures not only protect sites and the public but also offer prime real estate for impactful marketing. In this post, we’ll delve into the history of hoardings, explore the different materials and specifications they can be made from, and provide insights on ordering, maintaining, and installing them. Additionally, we’ll cover the legal and advertising considerations to keep in mind.
A Brief History of Hoardings
The concept of hoardings dates back to medieval times, where temporary wooden structures were erected on top of castle walls during sieges. These early hoardings provided protection for defenders while allowing them to launch projectiles at attackers. Over time, the use of hoardings evolved, and they became a familiar sight on construction sites during the industrial revolution, as cities expanded and construction projects became more common.
In the 20th century, the function of hoardings expanded beyond mere security. They began to be used as advertising space, especially in bustling urban areas. Today, hoardings are an integral part of construction sites, events, and marketing campaigns, serving both functional and promotional purposes.
Hoarding Specifications: Choosing the Right Materials and Design
When it comes to hoardings, the choice of materials and design plays a significant role in their effectiveness and durability. Depending on the specific requirements of your project, hoardings can be made from a variety of materials:
- Timber
Traditional and sturdy, timber hoardings are still widely used today. They are cost-effective and can be easily painted or covered with printed graphics. However, they require regular maintenance to prevent rot and weather damage.
- Steel
For sites requiring higher security, steel hoardings offer enhanced durability and resistance to tampering. They are often used in high-risk areas or where long-term projects demand a more robust solution.
- Aluminum Composite Panels (ACM)
Lightweight and versatile, ACM hoardings are a popular choice for modern construction sites. They offer a smooth surface for high-quality printed graphics and are resistant to weathering.
- PVC and Plastic Hoardings
These materials are increasingly used for their ease of installation and maintenance. PVC hoardings are also an eco-friendly option, as they can be recycled after use.
When designing hoardings, it’s important to consider their height, stability, and the overall aesthetic. High-quality printed graphics can turn a simple hoarding into an eye-catching advertisement, attracting attention and promoting your brand.
Ordering, Installing, and Maintaining Hoardings: Key Considerations
1. Ordering a Hoarding:
- Site Survey
Conduct a detailed site survey to determine the specific requirements for your hoarding, including size, location, and any potential obstacles. This will help you choose the right materials and design.
- Design and Graphics
Work with a professional design team to create graphics that not only promote your brand but also comply with local regulations. Consider the readability of your message from different distances and angles.
- Regulatory Compliance
Ensure that your hoarding meets all local planning and advertising regulations. Some areas may have restrictions on the height, materials, or content of hoardings.
2. Installing a Hoarding
- Structural Integrity
Proper installation is critical to the safety and effectiveness of your hoarding. The structure must be securely anchored to withstand wind loads and other environmental factors. In some cases, you may need to conduct structural calculations to ensure stability.
- Site Safety
During installation, ensure that the site is secure and that all safety protocols are followed. This includes wearing appropriate personal protective equipment (PPE) and securing the area to prevent unauthorised access.
- Access Points
Consider the placement of access points or gates within the hoarding to allow for easy entry and exit to the site while maintaining security.
3. Maintaining a Hoarding
- Regular Inspections
Schedule regular inspections to check for any signs of wear, damage, or vandalism. This is especially important in high-traffic areas where hoardings may be subject to graffiti or accidental damage.
- Cleaning and Upkeep
Keep the hoarding clean and presentable to ensure your advertising remains effective. Depending on the materials used, this may involve periodic washing or repainting.
- Repairs
Address any damage promptly to maintain the hoarding’s integrity and appearance. For advertising hoardings, it’s essential to keep the graphics in good condition to avoid a negative impact on your brand image.
Legal and Advertising Considerations
When installing hoardings, it’s crucial to be aware of the legal and advertising rules that apply. Key considerations include:
- Planning Permission
Depending on the location and size of the hoarding, you may need to obtain planning permission from the local authority. This is particularly important for larger hoardings or those placed in sensitive areas, such as near historic sites.
- Advertisement Consent
In many cases, you’ll also need advertisement consent for the graphics displayed on the hoarding. Local councils often regulate the size, content, and lighting of hoarding advertisements to ensure they are appropriate for the area.
- Health and Safety Regulations
Compliance with health and safety regulations is essential during both the installation and maintenance of hoardings. This includes ensuring the structure is secure and does not pose a risk to the public or workers on-site.
Conclusion
Hoardings are more than just barriers; they are powerful tools for branding and advertising while ensuring site safety and security. By understanding the history, materials, installation processes, and legal requirements, you can make informed decisions that ensure your hoarding not only fulfills its functional role but also enhances your brand’s visibility.
At Signage Print Identity, we specialise in designing, fabricating, and installing hoardings that meet the highest standards of quality and compliance. Whether you need a simple site barrier or a complex advertising hoarding, we have the expertise to deliver the perfect solution for your needs. Contact us today to learn more about how we can help you with your next project.
